UK: The government’s temporary VAT cut for attractions reduces the rate from 20% to 5% until 1 September, aiming to boost visitor numbers. The scheme, introduced on 25 June, allows businesses to pass the discount to customers, with Hoo Zoo offering two-for-one tickets.
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Key Takeaways
As of 25 June 2026, the UK government reduced the VAT rate on attractions from 20% to 5% until 1 September 2026.
The reduced VAT rate of 5% for attractions ends on 1 September 2026, after which the standard 20% rate resumes.
Yes, businesses may choose to pass the discount to customers, as Hoo Zoo did by offering two-for-one tickets, but it is optional.
Primary source
Read the full article at BBCThis summary was published on VATfaqs.com on 1 August 2026. It relates to VAT developments in United Kingdom. The original source is BBC.
